Courses we Covered​

Search Engine Optimization (SEO)

On Page SEO-
  • How Search Engine Work, LSI, Semantic Search
  • Content-type and relevancy
  • Keyword Research
  • Initial site analysis, competitor analysis, keyword density, title, keyword, description, other mete tags development
  • Anchor tags, Image Optimization
  • Robot.txt, canonical, Redirection
Off Page SEO-
  • Understanding link types
  • Link Building- Articles, Guest Bloggings, Infographic, Blog comments, forums, press release, Classified social bookmarking
  • Competitor analysis- Backlink analysis, tools and search operators

YouTube SEO

  • How to create YouTube channel
  • Youtube Keyword Research
  • Publish a High Retention Video
  • YouTube ranking factors
  • YouTube Video Optimization
  • Promote Your Video
  • Use of playlists
  • Basics of YouTube AdSense

Google Tag Manager

  • Adding GTM to your website
  • Configuring trigger & variables
  • Set up AdWords conversion tracking
  • Set up Google Analytics
  • Set up Google Remarketing
  • Set up LinkedIn Code

Social Media Automation

  • What Is Social Media Automation?
  • Social Media Automation/ Management Tool
  • Buffer/ Hootsuite/ Postcron
  • Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
  • Add/ Remove Profiles in Tools
  • Post Scheduling in Tools
  • Performance Analysis

Growth Hacking Using Digital Marketing

  • Growth Hacking Using Digital marketing covers topics like customer life cycle, basics of Growth Hacking.
  • conversion optimization techniques etc. Growth hacking related case studies also form a part of this module.

LinkedIn Marketing

  • Benefits of Linkedin Network
  • Create a Linkedin Profile
  • Optimizing the Profile
  • Recommendations in Linkedin
  • Creating New Connections
  • Creating Company Page
  • Creating Showcase Page
  • Customization of Page
  • Posting Content in the Page
  • Linkedin Groups
  • Finding Jobs in Linkedin
  • Introduction to Linkedin Ads.
  • Types of Promotions
  • How to Use Filters in Linkedin
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding Strategies
  • Ad Format
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking

Facebook/Instagram Advertising

  • Facebook Organic
  • Facebook Account Setup
  • Personal Account Properties
  • Facebook Marketing Strategy
  • Competition Analysis
  • Facebook Business Page Setup
  • Types of Business Pages
  • Cover Photo Designing
  • Increase the Likes to Page
  • Page Management Options
  • Types of Posts and Statistics
  • Dimension in Post
  • Creative Posts Strategy
  • User Engagement Metrics
  • Facebook Group
  • Facebook Marketplace
  • Introduction to Facebook Advertising
  • Types of Promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding Strategies

Understanding Acquisition & Conversion Data

  • Traffic Reports
  • Events Tracking
  • Customization Reports
  • Actionable Insights
  • Making Better Decisions
  • Comparison Reports

Google Webmaster Tool

  • Structure Data
  • Data Highlighter
  • Google index, Crawl
  • Security issues
  • Search Analytics
  • Links to your Site

Social Media Optimization (SMO)

  • What is Social Media?
  • How social media help Business?
  • Establishing your online identity.
  • Engaging your Audience.
  • How to use Groups ,Forums ,etc.

Facebook Organic

  • How can Facebook be used to aid my business?
  • Developing a useful Company / fan Page
  • Establishing your online identity.
  • Engaging your Audience, Types of posts,
  • post scheduling
  • Importance of Hashtags and How to use it

Introduction To Google Adsense

  • Basics of Google AdSense
  • AdSense code installation
  • Different types of Ads
  • Increasing your profitability through Adsense
  • Effective tips in placing video, image and text ads into your website correctly
  • Google AdSense Policy overview
  • Apply for AdSense account help Affiliate Marketing

Freelancing projects

  • As a part of this module, trainees will get to learn freelancing project management and execution specific skills, that would prove beneficial to those who are looking for a freelancing career. That too by getting a chance to work on live projects.

Lead Generation for Business

  • Trainees will be taught effective and proven techniques to boost lead generation, in a practical manner.
  • Learn the art of discovering and verifying leads, so as to gain the most out of the referrals, and convert prospects into long lasting customers.
  • Students will be shown compelling and demonstrated procedures to help lead generation, in a handy way.
  • Get familiar with the craft of finding and checking leads, to pick up the most out of the references, and convert possibilities into durable clients.

Twitter Marketing

  • Benefits of Twitter For Businesses
  • How Brands Use Twitter
  • Profile Creation and Management
  • Customizing the Profile
  • Types of Tweets and Statistics
  • Content Strategy for Twitter
  • Post Your First Tweet
  • Analysis of Big Brands
  • Twitter Contests
  • What Is Hashtag?
  • #Hashtags and Its Uses.
  • Tools for Twitter Marketing
  • Twitter Analytics
  • Introduction to Twitter Ads.
  • Types of Promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding Strategies
  • Ad Format
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking

WordPress Website

  • Learn to design a website for your business, using WordPress.
  • We have the best website development methods, for building advanced sites effortlessly with complete SEO Optimization, creating content and many more.

Video Marketing

  • Importance of Video Marketing
  • Create a Video Campaign
  • Location Targeting
  • Bidding Strategies
  • Creating Targeting Groups
  • Targeting Options in Video Ads
  • Types of Ad Formats
  • Measuring the Results of Campaign

Content Marketing

  • Content Marketing Overview and Strategy
  • Content Marketing Channels
  • Creating Content
  • Content Strategy & Challenges

Website Structuring

  • What is Website?
  • Understanding website Structure
  • WordPress Website Creation
  • Web Page Creation
  • WordPress Themes, Widgets, Plugins
  • How to register Site & Hosting of site.

Google Analytics

  • Introduction, Navigating Google Analytics
  • Sessions, Users, Traffic Source, Content
  • Real Time Visitors
  • Bounce Rate%
  • Customization Reports
  • Real Time Traffic

Twitter Organic

  • What is Twitter advertising?
  • Types of promotions
  • Audience Targeting

SMS Marketing

  • Setting up account for Bulk SMS
  • Naming the Campaign & SMS
  • SMS Content, Character limits
  • SMS Scheduling

Google Merchant Center

  • What is Google Merchant Center?
  • What is Shopping Ads?
  • Requirement of Shopping Ads
  • Set up Merchant Center Account?
  • Product Data Specification
  • Feeds Overview
  • Building Product Data
  • Creation and Uploading Feed
  • Account Linking Google Ads and Google Merchant Centre
  • Where Shopping ads appear

Affiliate Marketing

  • Trainees will be introduced to Affiliate Marketing, a technique using which you can either earn a passive income, or make use of it to promote your business/products.
  • Get an insight into how it works and its benefits.
  • A module that will prepare you to start your very own affiliate venture, or help you gain the level of expertize to counsel rest of the affiliate investors out there.
  • Having the knowledge, incorporating affiliate marketing into your Digital Marketing endeavours will now become easy.

Google Adsense

  • Over here, trainees will get to know how to make the optimum use of Google AdSense for business sites.
  • Undergoing this module will take you through topics like effective tips in placing images, videos, and text ads into your website correctly, different kinds of ads, Adsense code installation etc.
  • In addition, trainees will also be shown how to review the performance of the ads.
  • Topics that will touch each and every aspect related to Google Adsense.
  • By the end of this module, trainees would be ready and equipped to even earn with the help of advertisements on their website.

Website planning

  • Booking a Domain Name and Web Hosting
  • Adding the Domain Name to a Web Server
  • How to Install WordPress in Your Server
  • Theme Selection
  • Theme Customization
  • Page Building Using Elementor
  • How to Install and Integrate Most Used Plugins
  • Woocommerce Plugin for E-Commerce Website

Mobile Marketing

  • Mobile Apps Engagement
  • Mobile App Installs Campaign
  • Growth in the Mobile Industry
  • Promoting Site in Mobile Apps
  • Benefits of Mobile Marketing
  • Targeting Options in Mobile Apps
  • Mobile Marketing Goals
  • Mobile Ad Formats
  • Reporting in Mobile Ads

Email Marketing

  • Master the art of Email marketing by learning how to create impact making creative advertisements to promote a business, build brand awareness, trust and loyalty, by making use of one of the most powerful marketing mediums i.e. Email marketing.
  • No surprise that emails are used by the majority, and direct E-mail marketing will result into a higher rate of response along with an increased average order value for e-commerce businesses